Canada's Most Famous Dessert

Why is the man trying so desperately to outrun the oncoming locomotive?

What treasure is in need of rescue?

Why, it's a wooden crate, filled with


On the one hand, we see the package slogan. On the other, this pamphlet proclaims


This is "Where Jell-O is made"
—though it's not stated where exactly this home is. (I would think it's Le Roy, NY, as the package illustration says.)

This pamphlet was printed 1924: "The Genessee Pure Food Co. of Canada, Bridgeburg, Ont. - Standard Litho. Co. Limited Toronto."

So if Jell-O did not call Canada home, at least the booklet could be offered by the Canadian distributor for that market.

The recipes, both sweet


and savory ("Jell-O Horseradish Relish"), don't appeal to me, a non-fan of gelatin.

But the esteem in which Jell-O must have been held is impressive.

Perhaps it was considered the most modern and scientific dessert. Or maybe the company was just trying to drum up enthusiasm.

But without the pamphlet's suggestions, I never would have imagined how precious a commodity Jello could be.

"THE WEDDING PRESENT"
"SPEEDING FATHER'S JOURNEY"
"AT GRANDMOTHER'S. THE JELL-O HOUR"