"The World's Largest Shopping Center"

Caption—

The picture looks later that 1954, though the publisher's postal zone (instead of zipcode) would make this pre-1963—

The card is from roughly the same time as this restaurant guide; a fine old (defunct) department store that advertised its food departments and tea rooms in the guide also built this mall. The card image does seem puzzling for the period: I wouldn't have expected it was that early that everyone—even what looks looks like an old guy (left foreground)—was wearing jeans. Certainly not to a "fabulous" mall.

Shifting to the current spirit of retail, there's 2013 post-Thanksgiving good news: "Calm Black Friday: Only 1 Death, 15 Injuries..." Attributed to Big Shopping Day.