The Looks You Love

And an example of the pad in use...

Something that happened exactly once—all pages other than this being blank. Pretty reflective of the fate of countless once-intended projects that can only end up banished to thrift shop purgatory.

For as little as 5¢ a day

Undated leaflet. No zip code, so we at least know it's pre-1963.

Proof positive of efficacy—

While it's unknown how this stacks up against Vegemeatavitamin, the product does measure itself against your classic American foodstuffs.

No effort has been spared in providing a rating system, context-free numbers and all.

Don't neglect your security!

Act now!

What I find searching the Ritamine name are several FDA Notices of Judgment from the 1940s. In those cases, products and sales leaflets originating from American Dietaids in Yonkers were seized from health food stores in different cities. This one is from the Southern District of California in November 1944. The February 1945 disposition:

... the case having been removed to Eastern District of New York pursuant to agreement, judgment of condemnation was entered and it was ordered that the booklets be destroyed and that the remaining merchandise be released under bond for relabeling under the supervision of the Food and Drug Administration.

The FDA records reproduce the claims made by each manufacturer charged with violations, so those are an interesting look at hucksterism of the period. In the Ritamine case, more than a page worth of leaflet text is offered. Although text was typical of its kind, an additional contemporary pitch was used. After all, consumers needed all possible help for meeting the stress of wartime living—

Ritamine cases I saw from other years also were charged as labeling violations, and dispositions may have amounted mainly to wrist slaps. It may have been that the product was later produced under a change of company name, in a state other than New York. Or perhaps it was just a matter of these kinds of promises following patterns, so that other marketers recycled the product name at a later time.

Nufashond

I have to admit it took a while to catch on to how this is meant to be pronounced. It sure seemed it would sound like Yiddish, as would easily befit a garment-related product. What also threw me: the item was for finishing fashion no longer nu—

Impressive quality, from back whenever this was produced.

I don't know what this was called, or whether it's in the list of pleasing products ("edgetrim"?)

In any case, the trim is a crocheted effect done in cotton thread.

Be sure to send in your 10¢—

It would be interesting to find a copy. I'm guessing 1920s for the bag style.

I do see a full page Nufashond ad in a 1921 volume of a trade journal, Dry Goods Economist. The ad cites the "Knot Work" and other instruction books, along with touting such products as corset lacer ("the tip will not come off, neither will it rust nor tear the dainty undervest, for it's the Nufashond self-color fabric tip)"; "Shoulder Strapping... simple in design and attractive when seen through the transparent blouse"; "shoe lacers... in that self-color fabric tip which you can tuck into your shoe top without endangering your fine hose." An effective convenience? It's hard to see how women had time for things other than lacing up shoes.

It's a shame not to have examples of the knot work. Rick rack projects seem to have been big, with instructions available for the same price. Evidently, there was an ongoing series, and scans of two volumes are generously provided here (from 1916) and here (1933).

Interesting, odd stuff, considering that I never would have imagined using rick rack as a basis for lace projects. True, I can't imagine ever wanting to do any kind of lace project, myself, but they may well appeal to others. And as is the case with any fashion: wait long enough and what's old could again be Nu.

Thrift Shop Day

Swedish cookie press set—

Recipe booklet—

Household essential—

Convincing!

Wowee...

Leather apron with painted fraternity motifs. I wasn't aware of the Masonic influence this suggests, but it makes sense for a male group with secret rituals.

Another view—

No clue what's represented by the mask, or by what looks like a stone planter with shrubbery. The only easily interpreted symbol is hearts chained to the University of Michigan ...

Couldn't come up with any Greek speakers to ask, so I used this to try typing out the motto. Translator gave me the first and last word as Αδελφοι - brothers, and Κοινη - common

It fits a joined-in-brotherhood concept. The middle word was harder to discern, though, and the result for my guess was less exalted—

Σρεδτια - walnuts

I like it! But really, this must be some word expressing a highfalutin concept. Unless walnuts is for a version of strong oaks growing from acorns? Or this was a forestry students' fraternity? Maybe it's all something to do with shrubbery.

Apron supplied by—

A company ad (Banta's Greek Exchange: Published in the Interest of the College Fraternity World, 1914)

Just Around the Corner

NOTE EXTRA THREAD FOR ADDED STRENGTH

This is the idea of what happens when the replacement has been made and the pocket is open for business.

Extra thread for added strength... A must at the join on bottom right, where the edge is sewn shut, and at the bottom, so stuff doesn't fall out.

No sign of company history, but there's a Directory of Manufacturers listing in this volume of Chain Store Age (see: Binding, Blanket & Quilt). That's from 1941; a wartime trade journal.

Like this product, the journal also is very much of its era.