Explained by the title page—
Clever idea; inspired, perhaps, by this?
Oka's book was contemporary, and influential for designers. According to a reviewer here, the first English publication was in 1967, but a revised version (still in print) was done in connection with a 1975 exhibit. It's a likely inspiration for this calendar's concept, if the end product is not quite Japanese design chic.
I see a few of these for sale online, and they include a pattern for a stuffed dog design that's missing from my copy.
I haven't been able to find if stuffed dogs were a store mascot, or just a product aimed at a particular age group, but seen here is an ad from around the same time.
In any case, each month of the year features a project and instructions, next to the engagement calendar.
The target demographic? This particular calendar copy was used by a well-organized college girl: prepared for all birthdays and sorority rush week, while no doubt fashionably dressed.
Well, this is a reminder of another thing about the dying out (or, murder) of print: less likelihood of such twofer finds as strange hand-written notes used to mark pages in old books.
But back to 1976: the calendar has no obvious connection to the store's products, and it also seems like doing the projects would have taken free time otherwise available for shopping. But the store did finally go under, in 2005.
Though after that date, this guy cites Casual Corner as short-hand for fashion faux pas.
A different view expressed—
My favorite store is closing ! Casual Corner - Crossdressers Forum
www.crossdressers.com › ... › Male to Female Crossdressing
3 posts - 2 authors
My favorite place to shop for womens suits is closing. They had a lot of nice clothes for the professional woman. Now I don't know where to shop for excellent ...
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